London PR Companies: How to Choose the Right One

By Jill Kent, Founder and Owner, PR Superstar, London

For London-based businesses and organisations looking for public relations support, the huge choice of London PR companies can seem a little daunting.
So what should companies and organisations in need of an effective PR consultancy or PR consultant in London look for?
Here are PR Superstar’s Top 5 Tips to selecting suitable London PR companies:
• Always ask for case studies of previous PR projects or public relations campaigns carried out by the PR consultancy or PR consultant in London;

• Get written testimonials, or even better, verbal testimonials, from past and present PR clients;

• It’s preferable to appoint London PR companies with employees who have worked as journalists, as well as PR pros. On the whole, they tend to have a much better understanding about what makes a story newsworthy, have sharp writing skills, and know how to pitch their clients’ stories to journalists and Editors, so newspapers, magazines, TV, radio and online media will want to write about you;

• Ask the London PR companies or PR consultant in London what results they expect to deliver for you based on your budget, and be clear about your expectations and how you will judge them from the beginning;

• It’s not essential, but you may prefer to have a PR consultancy in London with previous experience in your specific sector, where the PR Company has existing media contacts and an understanding of your industry.
It makes good sense to shop around and check out several London PR companies before proceeding with any work.
Be careful, there are some PR consultants in London and UK-wide who will over promise and then under deliver!
Find out who would be carrying out your PR work – would it be a Manager or Director of the PR consultancy or a junior member of staff with little experience or knowledge.
Before agreeing to a longer-term retainer, you may first of all like to do a one-off PR project to check suitability.
Ask around your business associates and contacts about who they have used for PR support, word-of-mouth referrals can be more reliable.
Before embarking on public relations campaigns or projects with London PR companies, be very clear about why you are doing the work, and what you want to achieve, and communicate this fully to your PR company.
Business is tough and highly competitive at the moment, however, there are two ways effective PR can help you to increase your business: firstly, by raising your company profile and placing it ahead of competitors, and secondly, by increasing your lead generation.
As to the effectiveness and value of public relations, I’ll leave the final words to two of the world’s greatest ever entrepreneurs and business minds:
\"Publicity is absolutely essential. A good PR story is infinitely more effective than a full-page advert, and a damn sight cheaper.\" Sir Richard Branson.
\"If I was down to my last dollar, I’d spend it on PR.\" Bill Gates.


Journalist-led PR Superstar is a London PR company founded by trained news journalist, ex-Editor and PR expert Jill Kent, with 19 years experience in the media world.
PR Superstar can secure high-profile coverage in media appropriate to your target markets, from The Financial Times, The Sunday Times, The Daily Mail and the BBC, to CNN, Esquire, Vogue and Management Today. In fact, wherever it\'s vital for you to be seen and heard.
For a no-obligation chat about your PR needs, contact PR Superstar on +44 20 8274 0807 or hello@prsuperstar.co.uk or visit www.prsuperstar.co.uk